Expertise
Professional Summary
Creative and results-driven Social Media Content Creator with over 10 years of experience in developing and managing content across various social media platforms. Proven track record of increasing engagement, sales, and brand awareness through strategic content creation and innovative marketing campaigns. Adept at video editing, graphic design, and utilizing analytics to make data-driven decisions.
Expertise in Adobe Creative Suite, with a strong focus on branding and short film production. Skilled in partnering with marketing teams to create top-notch visuals for graphic design, short film production, corporate videos, and promotional content. Proven track record of leading editing teams and managing projects from concept to final delivery.
Work Experience
- Developed and managed content for Instagram, Facebook, and Twitter, increasing client engagement by 40%.
- Collaborated with a team of designers to develop social media graphics, brochures, and advertisements.
- Managed a team of 5 designers to successfully deliver visual content for over 15 high-profile clients.
- Directed the ideation and creation processes, ensuring all visual materials aligned with client brand guidelines and objectives.
- Edited and produced high-quality video content for various marketing campaigns, including promotional videos, advertisements, and social media content.
- Collaborated with the creative team to develop engaging visual narratives that align with client goals and brand identity.
- Conducted market research and trend analysis to ensure content remained relevant and on-trend.
- Designed and scheduled posts across multiple platforms to maintain a consistent brand voice.
- Played a key role in brainstorming sessions, contributing innovative ideas for new video content and marketing strategies.
- Monitored social media metrics and adjusted strategies based on performance data.
- Collaborated with the marketing team to align social media efforts with broader marketing campaigns.
- Completed over 20 successful freelance projects, including logo designs, brand development, and promotional materials.
- Painted wall murals for commercial and residential properties, created dozens of abstract and creative paintings.
- Produced engaging video content for social media platforms and company websites.
- Developed promotional videos for small businesses, utilizing creative editing techniques.
- Collaborated with local businesses on artistic projects.
- Exhibited artwork in multiple galleries.
Skills
- Content Strategy: Expert in planning and executing content strategies that drive
engagement and growth. - Video Editing: Proficient in using Adobe Premiere Pro, Adobe After Effect, and other video editing tools.
- Social Media Analytics: Skilled in utilizing analytics tools to inform strategies and measure performance.
- Graphic Design: Adept at creating visually appealing graphics using Adobe Photoshop and Illustrator.
- Project Management: Experienced in managing editing projects from concept to final delivery, coordinating with teams and clients to ensure smooth workflows.
- Adobe Creative Suite: Illustrator, Photoshop, InDesign, XD, Premier Pro, After Effects.
Education
New York Institute of Technology
Bachelor of Arts in Graphic Design
New York, NY | 2012
- Focus on Post-Production Techniques and Digital Editing.
- Coursework included advanced Graphic Design, color grading, and visual storytelling.
Online Courses in Video Editing and Color Grading
- Specialized training in Adobe Premiere Pro and After Effects.
- Continuous learning through online platforms and communities to stay updated with the
latest trends and technologies in video editing.